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5 Basic Elements of a Successful Website

All aspects of modern life connects to the Internet, and this, as a result, has made users all the more meticulous. It requires a winning mixture of elements to make a good quality site, and users are searching for not simply information, but also a compelling and physically attractive format.

A good website offers users something they need, but also gives incentive for future visits. Here are the five fundamental elements your site should have:

Good Color Scheme

Your website’s design has to use a nice and effective color pattern that emphasizes your logo and pictures. There are three essential types of color schemes based on the principles of color theory:

> Analogous, which is composed of colors that are adjacent to each other on the color wheel, such as green and yellow);

> Complementary, where colors are on opposite sides of the color wheel, like red and green; and

> Monochromatic, where a single color is used in varying values.

A good web designer will know how to choose a suitable color scheme that effectively conveys the message you want to send through your website, and establish a visual order of operations with the use of the color theory principles.

Consistent Theme

Your site’s layout will differ from page to page – for instance, you would usually want the homepage to be more interesting and attractive than the inner pages, but it is also important to look into the general effect of the website’s theme. A good theme is clear and solid, and all pages must reflect it by maintaining the same layout and colors. All images and content should as well be related to the subject of the pages where they are found.

Suitable Fonts

When deciding to use a font, content volume and relevance to the site’s informational hierarchy must be considered. The use of too many fonts or font sizes is usually distracting, and even if it is tempting to use fancy fonts, it is wise to stay basic and consistent.

User Friendliness

The most important part of your web design are your clients, who are the end users. Ensure that your website loads reasonably quickly, is easy to navigate, and provides a lot of helpful information and resources for its visitors. Your web designer should, in fact, keep usability in mind at each stage of the project, from conceptualization to site development and maintenance.

Clear Contact Details

Finally, even if all the previously mentioned elements are there, your website will not be completely effective if clients and prospective clients cannot find your contact details. Good web design includes making this crucial piece of information readily available to site visitors. The idea is to make it easy for them to get in touch with you or they may lose interest altogether.
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